Leffes Fiskbullar

A conceptual project that explores brand perception by subverting advertising tropes. It asks the question: what happens when you apply the epic, high-end visual language of luxury automotive ads to a humble, everyday product—traditional Swedish 'fiskbullar'?

The work involved creating a complete fictional brand identity, from the heritage-style logo to the final video ad. The entire campaign was executed using a complex, multi-platform AI workflow involving Midjourney, Stable Diffusion, Flux, and Runway, with final assembly in the Adobe Suite.

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