HeyKnowee

Building a Brand Kids Actually Want to Learn With.

When EdTech meets imagination, design needs to do more than inform — it has to delight. For HeyKnowee, I developed the complete brand identity from the ground up, including typography, color system, logomark, and a team of mascot characters built for motion and engagement. The result: a playful-yet-structured brand that supports both pedagogical clarity and emotional connection.

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